You organised the event, secured some high-profile speakers, key messages were communicated to stakeholders, and there was some activity on social media. Job done, right? Well, not quite.
If the event was recorded in high enough quality, the value of what your speakers had to say can be captured in the form of a podcast. This approach is fast-growing as a business communications tool and ensures great content can live longer and continue to work to promote your organisation to a wide audience.
Weaved together in order to reiterate your organisation’s objectives, along with the points your speakers were keen to emphasise, this lively 10 minute-or-so recording can be shared and re-shared, directly via email, and also via your organisation’s social media channels.
Posted on your organisation’s website, this is content that can live-on for months and years. Listeners can include invited guests who weren’t able to make the event itself, and many more existing and potential partners, receptive to listening to neatly packaged conversations about subjects important to them in their working lives. In one podcast, it is possible to put across numerous arguments that would otherwise require several comment pieces or blogs.
Take the podcast See Media has recently produced for 9,000-home housing association settle, for example.
In it, speakers Gavin Cansfield, chief executive of settle; Gavin Smart, deputy chief executive of the Chartered Institute of Housing; and Elizabeth Froude, settle board member, talk about everything from house building to asset management, customer service to safety, and Brexit to political philosophy.
Why not sit back and have a listen – and consider how you could use podcasts to add value for your organisation.
If you’d like to add podcasts to your communications mix, please get in touch to find out how See Media can help you to make it happen.