Before joining the See Media team in May, I worked for a technical PR agency specialising in science and technology. While this may seem like a drastic change to many, the transition to consulting on campaigns in the housing sector has actually given me a dose of déjà vu.
Just like many manufacturing and engineering companies, housing providers often don’t seem to realise the value of the work that they are doing and why people outside of the organisation would be interested in hearing about it. From not-for-profit to large enterprises, PR gives every organisation the ability to directly impact its business objectives through a number of mediums.
In addition to not knowing the possibilities and achievements that can be made by incorporating PR into their business strategy, many organisations seem to be unaware of the wide range of activities that fall under the PR umbrella.
The truth is, as a PR consultant you tend to wear many hats. For example, I’ve previously worked with companies to grow their social following and boost online engagement through earned and paid for opportunities, but I’ve also worked on planning and creating the content for internal publications.
Across the See Media team we have specialists in marketing and journalism, as well as experience in a wide scope of areas. Whether it is crisis communications, thought leadership, or writing award entries we have the knowledge and skills to deliver an effective PR campaign to meet the needs of companies specialising in the housing sector.
Ultimately, there is no one size fits all and no communications campaign will ever be the same; even in the housing sector.
For example we’re currently working on creating a podcast channel for one of our clients and we’ve just helped another with their regular client newsletter ahead of the the #Housing2019 conference. The point is, that our goal is to strategically plan and deliver a compelling campaign to an organisation’s targeted audience, whether that’s to their stakeholders, customers or both.
So, if PR is new to you, like housing is to me and you’re not sure where to begin with your communications strategy or what PR tactics could enhance the success of your current marketing activities, get in touch on 0121 262 4090 or e-mail firstname.lastname@example.org.
My colleagues and I will also be attending Housing 2019 later this month, so if you’re around and interested in learning more about implementing PR come and meet us for a coffee. We’ll be tweeting from the conference @SeeMediaPR, so send us a direct message if you find 10 minutes at the event.
Sara-Anne Mills-Bricknell is a Senior Account Executive at See Media