Housing providers have a more diverse audience than many other sectors, presenting opportunities to use social media in a wide range of ways.
Whilst most organisations are already active on social media, there are plenty of approaches that housing providers can implement into their wider PR campaigns to support them in delivering on their strategic aims. The key to success, no matter what approach your organisation takes, is by building an online community.
- Why building online communities is important
- How engagement impacts the social media algorithms
- Five different approaches currently being used by housing providers to build an online community, including examples from whg, Hyde Housing, PA Housing, Raven Housing Trust and Stonewater
If you have any questions or ideas about how you think your organisation should be using social media, get in touch by contacting email@example.com.
Sara-Anne Mills-Bricknell is an Account Manager at specialist housing comms and PR agency See Media.