New year, new challenges and as we enter 2021 continuing to live in a mostly virtual world, organisations and businesses need to get creative with ways to engage and interest their audiences.
At the start of the pandemic, webinars and live streams were welcomed by pretty much everyone. However, as the market became saturated and online fatigue kicked in, calls for approaches that enable people to move away from their desk and screens to consume information became significantly louder.
It should therefore come as no surprise when I say that 2021 is already shaping up to be a huge year for podcasting.
This time last year, I’d just finished project managing my first podcast series for a client. I have now been fortunate to work on several internal and external podcast series on behalf of See Media, but also on a quarterly series for the Chartered Institute of Public Relations (CIPR).
The increased demand we’ve seen for podcasts as an agency has been greatly down to more organisations having an increased understanding in the flexibility the medium offers. Podcasts communicate effectively with target audiences and help with the desire to take a more integrated and digital approach to thought leadership.
Beyond our own experience, streaming platforms like Spotify have reported that overall podcast consumption over the last 12 months has more than doubled. This is despite an initial dip in the number of listeners at the start of the coronavirus crisis due to lockdowns and the loss of the daily commute.
Unlike blog posts or webinars where you have to sit down and watch the content, podcasts can accompany listeners through the most mundane parts of their day – offering interesting insight, opinions and analysis on various topics or issues.
In addition, they can enhance an organisation’s existing written content and create a multimedia experience, playing a key role in building a thriving content experience for audiences.
With 15.6 million people in the UK already listening to podcasts, what thought leadership ambitions could your organisation use as a premise to launch its own series this year?
To learn more about the opportunities podcasting could offer your organisation, book your place for our free, online masterclass taking place on Thursday 21 January at 11am: https://www.eventbrite.co.uk/e/see-media-masterclass-podcasting-tickets-122431942235
Or if you just can’t wait, e-mail Sara.Mills@See-Media.co.uk with any questions you may have.
Want to learn more about the podcasts we’ve worked on?
Sara-Anne Mills-Bricknell is Account Manager at See Media