How to make a podcast

How to make a podcast

With most people continuing to work from home and organisations looking for various ways to communicate effectively with their colleagues, customers and external stakeholders, 2021 is already shaping up to be a huge year for podcasting.

This webinar covers the basics of podcasting in terms of what it is and how it can be used as a good PR and marketing tool. However, our panellists also provide an insight into how to plan a podcast, from outlining key messages to ensuring you have the right setup, as well as sharing the lessons learned and the successes with Stonewater’s first podcast series On the Air.


  • Anisha Patel, communications executive at Stonewater
  • Chris Britton, co-founder of Glisten Media
  • Sara-Anne Mills-Bricknell, senior account manager at See Media and chair of the CIPR‘s podcast editorial board

If you have any questions about this webinar or how to integrate podcasting into your wider PR campaign, get in touch by contacting

For more information about our upcoming masterclasses, visit our events page.