Crisis comms: from the mundane to the rather unexpected

Cut outs of dramatic newspaper headlines

For some, dealing with a crisis comms incident is their worst nightmare and perhaps the part of their job they feel least prepared for. In the latest in our series of webinar masterclasses, we’ll be taking a look at the ‘typical’ crisis comms year for the housing sector and what an important role reputation management plays in your overall PR strategy.

Examining real life scenarios, we will be talking you through reputation management in the face of both run of the mill criticism and some of the more ‘unexpected’ incidents our clients encountered in 2020.

The session will be run by our resident crisis comms ‘anorak’ Sarah Thomas, who has been advising clients across the sector on reputation management for over 20 years. Alongside Sarah, will be See Media’s Managing Director, Stuart Macdonald, former editor of Inside Housing, who will be sharing his unique insight into what the media are really looking for when reporting on a crisis comms incident.

If you have any questions about this webinar or more generally about crisis comms management in your organisation, get in touch by contacting

To book a place, visit Eventbrite.