Lydia Stockdale

hard-to-reach | Housing communications
Reaching the not so hard-to-reach
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Just because something is difficult, it doesn’t mean it’s not worth doing. But for a long time, labelling groups as “hard-to-reach” has shifted responsibility away from the organisations and comms teams who should have been doing more to engage with...
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Homeschooling the lessons I've learned | Housing strategic consultancy
Homeschooling: the lessons I’ve learned
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Homeschooling has really ramped up for lockdown 3.0. Three weeks in, I’m still not sure how much of what I’m trying to teach is actually being absorbed by my two children, but I’m definitely learning a lot about myself.   I’m not talking about the fact I...
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Young tenants | Tenant engagement
We need to give young tenants a voice. Now. 
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So many of the issues we're all grappling with right now are of utmost importance to young tenants: the economic fallout from the COVID-19 crisis and what that means for training and employment; the supply of genuinely affordable housing; climate change. Yet, housing providers still struggle to engage with this group.  Young people today...
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Why purpose is everything | Housing communications
Why purpose is everything
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Speaking during #digitalhousingweek, Anita Khan, executive director of customer services at See Media client settle, summed up why purpose is everything. In her presentation, she explained how focusing on their organisation's social purpose made it possible for the settle team...
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#CovidComms survey
#CovidComms survey: Crisis makes role of comms even more crucial
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The coronavirus crisis makes the role of communications even more crucial, See Media's #CovidComms survey has revealed. The vast majority (85%) of the UK Housing communications professionals who took part in the research, which ran online between 21 and 28...
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Let's not go back to normal | Housing communications
Let’s not go back to normal
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When we eventually reach the other side of this pandemic, we could find ourselves working within organisational cultures that have changed, and for the better. So, let's not completely go back to normal. Right now, we're all in this together....
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Learning from LinkedIn | Housing PR
Learning from LinkedIn by the Sea
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Last summer, Silicon Valley giant LinkedIn made the surprise move of choosing Lincolnshire fishing town Grimsby as the location for a pilot project to help people find work and develop their careers. Four local people, including a café worker and...
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Mission Vision Values for PR strategy | Housing communications | Housing strategic consultancy
When mission, vision and values add value
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Despite being a professional peddler of words, I agree with everything Alison Inman said about housing organisations' mission, vision and values in her recent Inside Housing column, 'Let's ditch the navel-gazing and stick to the basics'. In the piece, Alison...
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public relations | human resources | recruitment
How PR met HR 
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Once upon a time, people would be content to turn up to work, do what they did, and wait patiently for the pay cheque at the end of the month. According to HR experts, those days are over. Now we all want...
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Housing comms | Housing pr | Housing media relations
Top takeaways from the Inside Housing Comms Conference
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If you follow See Media on Twitter, you may have already seen us talking about some of the discussions from this year’s Inside Housing Communications Conference. A number of themes emerged from the comms event and here, we’ve identified the...
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