Lydia Stockdale

Why purpose is everything | Housing communications
Why purpose is everything
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Speaking during #digitalhousingweek, Anita Khan, executive director of customer services at See Media client settle, summed up why purpose is everything. In her presentation, she explained how focusing on their organisation's social purpose made it possible for the settle team...
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#CovidComms survey
#CovidComms survey: Crisis makes role of comms even more crucial
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The coronavirus crisis makes the role of communications even more crucial, See Media's #CovidComms survey has revealed. The vast majority (85%) of the UK Housing communications professionals who took part in the research, which ran online between 21 and 28...
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Let's not go back to normal | Housing communications
Let’s not go back to normal
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When we eventually reach the other side of this pandemic, we could find ourselves working within organisational cultures that have changed, and for the better. So, let's not completely go back to normal.   Right now, we're all in this...
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Learning from LinkedIn | Housing PR
Learning from LinkedIn by the Sea
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Last summer, Silicon Valley giant LinkedIn made the surprise move of choosing Lincolnshire fishing town Grimsby as the location for a pilot project to help people find work and develop their careers. Four local people, including a café worker and...
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Mission Vision Values for PR strategy | Housing communications | Housing strategic consultancy
When mission, vision and values add value
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Despite being a professional peddler of words, I agree with everything Alison Inman said about housing organisations' mission, vision and values in her recent Inside Housing column, 'Let's ditch the navel-gazing and stick to the basics'. In the piece, Alison...
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public relations | human resources | recruitment
How PR met HR 
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Once upon a time, people would be content to turn up to work, do what they did, and wait patiently for the pay cheque at the end of the month. According to HR experts, those days are over. Now we all want...
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Housing comms | Housing pr | Housing media relations
Top takeaways from the Inside Housing Comms Conference
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If you follow See Media on Twitter, you may have already seen us talking about some of the discussions from this year’s Inside Housing Communications Conference. A number of themes emerged from the comms event and here, we’ve identified the...
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Thought leadership | Spending review
Time for real thought leadership  
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Does anyone know what's going on at the moment? Amidst continuing political uncertainty and with a potential general election looming, it is time for housing professionals to prove that they, at least, know exactly what needs to be achieved for their...
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Why celebrating tenants must always be a PR objective
Why celebrating tenants must always be a PR objective
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As governments have come and gone, and ideas for national tenants' organisations have been exalted and faded away, thousands of residents have carried on regardless, working on behalf of their communities. Across the UK, these individuals put huge amounts of...
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People power | What’s your story
People power: why employees’ personal stories are most impactful
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Last month, See Media launched its #whatsyourstory campaign, with the aim of helping organisations to identify their people power stories and the most effective ways of telling them. See Media focuses on finding creative public relations themes for clients, and...
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