Sarah Thomas

Let's have a conversation | See Media | Housing comms

by Sarah Thomas|26 April 202303 July 2023|Blog

In my last blog I talked about the language used to portray social housing residents, particularly in the media, and the stigmatisation that it can cause and perpetuate.   Now I’m turning my attention to the language that is used...

What is the real role of ‘PR people’ in a crisis?

by Sarah Thomas|18 January 202318 January 2023|Blog

In a time of increased scrutiny of social housing providers, housing associations and local authorities are being thrown into the spotlight.

Cut outs of dramatic newspaper headlines

Crisis comms: from the mundane to the rather unexpected

by Sarah Thomas|04 February 202104 February 2021|Blog

For some, dealing with a crisis comms incident is their worst nightmare and perhaps the part of their job they feel least prepared for. In the latest in our series of webinar masterclasses, we’ll be taking a look at the...

Christmas Jumper Day

by Sarah Thomas|08 December 202008 December 2020|Blog, News

As we approach the end of the year, we've been thinking about what we can do to help spread the holiday cheer. Last year instead of sending out traditional Christmas cards, we shared with our #ukhousing colleagues an e-card. And...

Importance of filling the crisis communications vacuum

by Sarah Thomas|28 September 202008 March 2021|Blog

Over the weekend the inevitable happened and a child at the school my children go to tested positive for COVID-19. What followed was the start of a classic crisis communications vacuum that needed a swift and decisive response. Initial reports...

Coronavirus – the ultimate crisis comms challenge

by Sarah Thomas|09 April 202022 November 2021|Blog

Timing is everything when in the midst of a crisis comms incident. You can instantly spot the organisations that aren’t quite getting their timing right amidst the COVID-19 pandemic, as their communications continue to focus on the importance of washing...

Women in business | Housing communications | See Media

And now for something completely different: Women in business

by Sarah Thomas|29 January 202008 March 2021|Blog

As a specialist consultancy providing communications support to the UK housing sector you would be forgiven for wondering why See Media were chosen to support a client looking for ideas to promote their work with older female entrepreneurs. The client...