Sara-Anne Mills-Bricknell

Psychology | See Media blog | PR planning
The use of psychology in campaign design
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Mandated time at home feels much different when you’re an adult accustomed to a busy schedule and social gatherings.   Like most people, I’ve been trying to fill my free time as productively as possible and I began this week, by...
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Now is not the time for marketing with your head in the sand | See Media blog
Now is not the time for marketing with your head in the sand
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These are unprecedented times. Most of us haven't experienced this kind of turmoil before.  As  we try to get our bearings and form some kind of a plan to move forward in this rocky economic climate, a question facing most comms teams is: should our PR and marketing strategy change in line with our present reality?   The answer...
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Social media | Housing communications
Social: What’s new?
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As always, social media is changing. For many housing providers, finding a balance between making sense of your social analytics and finding new ways to engage with your target audiences – be those stakeholders or customers – whilst also working...
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Why has the #31DaysOfCreativity challenge been so important?
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Albert Einstein once said, “creativity is contagious, pass it on” and after taking part in the #31DaysOfCreativity challenge, I think the genius was on to something. The challenge has been organised by the lovely ladies at Comms Creatives, who have...
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Factfulness | Housing communications | See Media blog
The value of ‘factfulness’ campaigns
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I recently finished reading Factfulness by Hans Rosling, a book described by Barack Obama as demonstrating the “hopeful potential for human progress when we work off facts rather than our inherent biases.” Without giving too much away, the book explains...
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Social experiment | See Media | Housing PR
The social experiment
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I can’t remember a time when social media didn’t exist. So it’s often surreal when I speak to a marketing or comms manager about their organisation's social strategy and hear they simply don’t have one. Having worked in PR for...
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Proactive PR | See Media
How PRoactive is your organisation?
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PR often means different things to different people. Traditionally, organisations have viewed PR as something that only needs to be managed in response to a crisis. While PR is undeniably essential when things go wrong, it doesn’t mean that you should forget about it when the crisis...
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Are UK housing organisations making the most from PR?
Are UK housing organisations making the most from PR?
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Before joining the See Media team in May, I worked for a technical PR agency specialising in science and technology. While this may seem like a drastic change to many, the transition to consulting on campaigns in the housing sector...
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