Stuart Macdonald

Publications | See Media
Why publications still matter and six steps to success
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Rapid-fire social media and video are brilliant tools, but there is still an important role for publications – if they are done well There are myriad ways to reach your customers. Some of the most effective communication is done really...
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Six tips to harness LinkedIn for your communications
Six tips to harness LinkedIn for your communications
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Improving the use of your own communication channels is one of the biggest issues we have been working with clients on in the past couple of years. Whether it is your organisation’s website, social media or face-to-face events, these opportunities...
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How to survive a comms crisis 
How to survive a comms crisis 
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How to survive a comms crisis  As all PR and marketing professionals know too well, not all publicity is good publicity. Managing the reputation of any organisation can at times be a challenge, but for the housing sector in particular...
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Five different ways housing associations can use Twitter
Five different ways housing associations can use Twitter
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Five different ways housing associations can use Twitter As an Account Executive at See Media, the first thing on my to-do list when I arrive at my desk each morning is to monitor media coverage and Twitter activity on behalf...
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public affairs - see media
How podcasting can help housing comms
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2019 is very much the year of the podcast. But how useful a communications tool is podcasting in the housing sector? According to research published by Ofcom in September 2018, 6 million adults in the UK listen to podcasts every...
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what's your story
What’s your story?
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Ahead of the NHF's The Comms Event in Manchester, See Media's Sarah Thomas is launching a new campaign #whatsyourstory When former Inside Housing editor, Stuart Macdonald, founded See Media in 2014 he saw an opportunity to help the housing sector...
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Lessons from Brexit: The Uncivil War
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Yerin reviews Brexit: The Uncivil War and discusses the takeaways. BREXIT. The word that no one can escape from. Especially as communications professionals, it gets frustrating when all other sector news is over shadowed by the daily coverage of the...
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#ukhousing | See Media
Trust me, this is the most important word in #ukhousing in 2019
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Rebuilding trust is one of the most important tasks for #ukhousing in 2019 and beyond What is the most important issue in #ukhousing this year? Easy, right? Brexit. Over the next few months, yes. However, the most important issue for...
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What a perfect fit – Sarah joins the See Media team
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See Media’s PR team has been strengthened by the appointment of housing communications specialist, Sarah Thomas. Sarah joins the company from a Midlands based full service marketing consultancy where she managed the PR and marketing support for a number of...
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Communications campaign of the year 2018: KFC or is it FCK?
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Yerin Seo sets out why KFC’s response to a crisis is her favourite campaign of 2018.
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