Blog

Why purpose is everything | Housing communications
Why purpose is everything
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Speaking during #digitalhousingweek, Anita Khan, executive director of customer services at See Media client settle, summed up why purpose is everything. In her presentation, she explained how focusing on their organisation's social purpose made it possible for the settle team...
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Your feedback matters with hands
Launch of UKhousing Comms Coronavirus Survey and Webinar
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The #ukhousing sector has been supporting communities through the coronavirus lockdown for the past month now. At See Media, we have seen just how well our clients have risen to the challenges the coronavirus crisis has presented. But these are...
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Psychology | See Media blog | PR planning
The use of psychology in campaign design
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Mandated time at home feels much different when you’re an adult accustomed to a busy schedule and social gatherings.   Like most people, I’ve been trying to fill my free time as productively as possible and I began this week, by...
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reputation management - see media
Coronavirus – the ultimate crisis comms challenge
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Timing is everything when in the midst of a crisis comms incident. You can instantly spot the organisations that aren’t quite getting their timing right amidst the COVID-19 pandemic, as their communications continue to focus on the importance of washing...
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Now is not the time for marketing with your head in the sand | See Media blog
Now is not the time for marketing with your head in the sand
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These are unprecedented times. Most of us haven't experienced this kind of turmoil before.  As  we try to get our bearings and form some kind of a plan to move forward in this rocky economic climate, a question facing most comms teams is: should our PR and marketing strategy change in line with our present reality?   The answer...
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Let's not go back to normal | Housing communications
Let’s not go back to normal
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When we eventually reach the other side of this pandemic, we could find ourselves working within organisational cultures that have changed, and for the better. So, let's not completely go back to normal.   Right now, we're all in this...
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Housing staff are key to tackling covid-19
Covid-19: How #ukhousing is helping its keyworker staff
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The government has announced which employment sectors qualify as keyworkers and can therefore continue to send their children to school or nursery if needed to ensure they can continue to work. Although social care workers are on this list, housing...
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Learning from LinkedIn | Housing PR
Learning from LinkedIn by the Sea
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Last summer, Silicon Valley giant LinkedIn made the surprise move of choosing Lincolnshire fishing town Grimsby as the location for a pilot project to help people find work and develop their careers. Four local people, including a café worker and...
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How to seize the PR opportunity in breaking news
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One of the best opportunities for journalists and PRs to work together is on quick reaction stories to breaking news. Whether it is a response on the latest housing policy announcement, Budget statement or Brexit twist, a good quote can...
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Social media | Housing communications
Social: What’s new?
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As always, social media is changing. For many housing providers, finding a balance between making sense of your social analytics and finding new ways to engage with your target audiences – be those stakeholders or customers – whilst also working...
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