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Podcasts: a perfect PR tool
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You organised the event, secured some high-profile speakers, key messages were communicated to stakeholders, and there was some activity on social media. Job done, right? Well, not quite. If the event was recorded in high enough quality, the value of...
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what's your story
What’s your story?
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Ahead of the NHF's The Comms Event in Manchester, See Media's Sarah Thomas is launching a new campaign #whatsyourstory When former Inside Housing editor, Stuart Macdonald, founded See Media in 2014 he saw an opportunity to help the housing sector...
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Lessons from Brexit: The Uncivil War
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Yerin reviews Brexit: The Uncivil War and discusses the takeaways. BREXIT. The word that no one can escape from. Especially as communications professionals, it gets frustrating when all other sector news is over shadowed by the daily coverage of the...
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Trust me, this is the most important word in #ukhousing in 2019
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Rebuilding trust is one of the most important tasks for #ukhousing in 2019 and beyond What is the most important issue in #ukhousing this year? Easy, right? Brexit. Over the next few months, yes. However, the most important issue for...
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Communications campaign of the year 2018: KFC or is it FCK?
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Yerin Seo sets out why KFC’s response to a crisis is her favourite campaign of 2018.
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Two of my favourite comms stories of 2018
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If successful communications is about capturing the imaginations and attention of as many people in your target audience as possible, these two choices deliver – and then some! Love it, loathe it, seen better? Please let me know @smacdonaldSM. In...
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Three key messages from the Inside Housing Comms Conference
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The most notable thing about Inside Housing’s recent Communications Conference was not its wide array of speakers – drawn from inside and outside the housing sector – but the fact they reached strikingly similar conclusions about what successful PR looks...
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How Donald Trump changed political communications forever
How Donald Trump changed political communications forever
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There is no doubt that the President has heralded a new era of communication in American politics. He introduced a style that is personal, frequent and instant. We may never see another politician use social media in quite the same...
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What Sadiq Khan should have said on knife crime
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When the London mayor, Sadiq Khan, gave an interview on rising knife crime in the capital to BBC Radio Four’s Today programme earlier this month, he knew it was going to be tough. However, he would have hoped to avoid...
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Why Barnet tenants backed HA in estate regeneration ballot
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Although the week has been dominated by Brexit, from a housing perspective, the news of the first successful estate regeneration ballot in London is worth rescuing from beneath the deluge of EU-related headlines.
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