Blog

How to survive a comms crisis 
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How to survive a comms crisis  As all PR and marketing professionals know too well, not all publicity is good publicity. Managing the reputation of any organisation can at times be a challenge, but for the housing sector in particular...
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Five different ways housing associations can use Twitter
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Five different ways housing associations can use Twitter As an Account Executive at See Media, the first thing on my to-do list when I arrive at my desk each morning is to monitor media coverage and Twitter activity on behalf...
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public affairs - see media
How podcasting can help housing comms
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2019 is very much the year of the podcast. But how useful a communications tool is podcasting in the housing sector? According to research published by Ofcom in September 2018, 6 million adults in the UK listen to podcasts every...
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what's your story
People power: why employees’ personal stories are most impactful
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Last month, See Media launched its #whatsyourstory campaign, with the aim of helping organisations to identify their stories and the most effective ways of telling them. See Media focuses on finding creative public relations themes for clients, and working on...
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see media podcast
Podcasts: a perfect PR tool
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You organised the event, secured some high-profile speakers, key messages were communicated to stakeholders, and there was some activity on social media. Job done, right? Well, not quite. If the event was recorded in high enough quality, the value of...
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what's your story
What’s your story?
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Ahead of the NHF's The Comms Event in Manchester, See Media's Sarah Thomas is launching a new campaign #whatsyourstory When former Inside Housing editor, Stuart Macdonald, founded See Media in 2014 he saw an opportunity to help the housing sector...
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Lessons from Brexit: The Uncivil War
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Yerin reviews Brexit: The Uncivil War and discusses the takeaways. BREXIT. The word that no one can escape from. Especially as communications professionals, it gets frustrating when all other sector news is over shadowed by the daily coverage of the...
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Trust me, this is the most important word in #ukhousing in 2019
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Rebuilding trust is one of the most important tasks for #ukhousing in 2019 and beyond What is the most important issue in #ukhousing this year? Easy, right? Brexit. Over the next few months, yes. However, the most important issue for...
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Communications campaign of the year 2018: KFC or is it FCK?
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Yerin Seo sets out why KFC’s response to a crisis is her favourite campaign of 2018.
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Two of my favourite comms stories of 2018
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If successful communications is about capturing the imaginations and attention of as many people in your target audience as possible, these two choices deliver – and then some! Love it, loathe it, seen better? Please let me know @smacdonaldSM. In...
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