communications strategy

How to overcome your social media challenges in the housing industry
The challenges of social media in housing comms
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Last week, I attended the Comms Creatives Strategise Your Social Media - the online conference for housing comms pros. I’ve been enjoying my Social Media Expert course with Comms Creatives, however it was great to listen to a range of...
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An animated image of a man with a magnet attracting social media audiences.
Three social media tips for housing comms pros
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I’ve really enjoyed the Comms Creative Social Media Expert course so far. It’s been a great opportunity for me to gain a better understand of social media under the influence of the knowledgeable Helen Reynolds. I’m eager to be able...
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Chartership Assessment Day
Top tips for a successful CIPR Chartership Assessment Day
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I failed my first driving test on minors. I was a good driver, the examiner assured me as I tried to control my shaking jelly knees, but I was just too nervous to pass.    Twenty years later, I sat...
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Why purpose is everything | Housing communications
Why purpose is everything
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Speaking during #digitalhousingweek, Anita Khan, executive director of customer services at See Media client settle, summed up why purpose is everything. In her presentation, she explained how focusing on their organisation's social purpose made it possible for the settle team...
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Mission Vision Values for PR strategy | Housing communications | Housing strategic consultancy
When mission, vision and values add value
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Despite being a professional peddler of words, I agree with everything Alison Inman said about housing organisations' mission, vision and values in her recent Inside Housing column, 'Let's ditch the navel-gazing and stick to the basics'. In the piece, Alison...
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Social experiment | See Media | Housing PR
The social experiment
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I can’t remember a time when social media didn’t exist. So it’s often surreal when I speak to a marketing or comms manager about their organisation's social strategy and hear they simply don’t have one. Having worked in PR for...
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