Communications

Now is not the time for marketing with your head in the sand

by Sara-Anne Mills-Bricknell|07 April 202009 April 2020|Blog

These are unprecedented times. Most of us haven't experienced this kind of turmoil before. As  we try to get our bearings and form some kind of a plan to move forward in this rocky economic climate, a question facing most comms teams is: should our PR and marketing strategy change in line with our present reality? The answer...

Let’s not go back to normal

by Lydia Stockdale|06 April 202006 April 2020|Blog

When we eventually reach the other side of this pandemic, we could find ourselves working within organisational cultures that have changed, and for the better. So, let's not completely go back to normal. Right now, we're all in this...

Learning from LinkedIn by the Sea

by Lydia Stockdale|06 March 202006 March 2020|Blog

Last summer, Silicon Valley giant LinkedIn made the surprise move of choosing Lincolnshire fishing town Grimsby as the location for a pilot project to help people find work and develop their careers. Four local people, including a café worker and...

Social: What’s new?

by Sara-Anne Mills-Bricknell|26 February 202026 February 2020|Blog

As always, social media is changing. For many housing providers, finding a balance between making sense of your social analytics and finding new ways to engage with your target audiences – be those stakeholders or customers – whilst also working...

Why has the #31DaysOfCreativity challenge been so important?

by Sara-Anne Mills-Bricknell|27 January 202030 January 2020|Blog

Albert Einstein once said, “creativity is contagious, pass it on” and after taking part in the #31DaysOfCreativity challenge, I think the genius was on to something. The challenge has been organised by the lovely ladies at Comms Creatives, who have...

public relations | human resources | recruitment

How PR met HR

by Lydia Stockdale|20 November 201926 November 2019|Blog

Once upon a time, people would be content to turn up to work, do what they did, and wait patiently for the pay cheque at the end of the month. According to HR experts, those days are over. Now we all want...

How PRoactive is your organisation?

by Sara-Anne Mills-Bricknell|16 September 201911 October 2019|Blog

PR often means different things to different people. Traditionally, organisations have viewed PR as something that only needs to be managed in response to a crisis. While PR is undeniably essential when things go wrong, it doesn’t mean that you should forget about it when the crisis...

Time for real thought leadership

by Lydia Stockdale|12 September 201930 October 2019|Blog

Does anyone know what's going on at the moment? Amidst continuing political uncertainty and with a potential general election looming, it is time for housing professionals to prove that they, at least, know exactly what needs to be achieved for their...

Social media lessons from the ‘Insta Generation’

by Georgie Hatchman|06 September 201920 September 2019|Blog

At 17-years-old, I am a very experienced Instagram user. Part of generation Z, I'm one of the world’s social media children. I've had an Instagram account since early on in senior school. However, even a social media savvy teen has...

How to survive a comms crisis

by Stuart Macdonald|16 April 201930 October 2019|Blog

How to survive a comms crisis As all PR and marketing professionals know too well, not all publicity is good publicity. Managing the reputation of any organisation can at times be a challenge, but for the housing sector in particular...

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