Communications

How to overcome your social media challenges in the housing industry
The challenges of social media in housing comms
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Last week, I attended the Comms Creatives Strategise Your Social Media - the online conference for housing comms pros. I’ve been enjoying my Social Media Expert course with Comms Creatives, however it was great to listen to a range of...
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An animated image of a man with a magnet attracting social media audiences.
Three social media tips for housing comms pros
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I’ve really enjoyed the Comms Creative Social Media Expert course so far. It’s been a great opportunity for me to gain a better understand of social media under the influence of the knowledgeable Helen Reynolds. I’m eager to be able...
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A robot hand entering the screen on the left hand side with its index finger pointed out towards a star. From the right hand side, a humanised hand is pointing its index finger towards the same star.
The irreplaceable human touch: why AI won’t take over
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While artificial intelligence brings a host of support to public relations, it won't completely replace humans in our line of work.
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Let's have a conversation | See Media | Housing comms
Let’s have a conversation
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In my last blog I talked about the language used to portray social housing residents, particularly in the media, and the stigmatisation that it can cause and perpetuate.    Now I’m turning my attention to the language that is used...
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Smiling, young, brown woman with idea lightbulb above her head, on a bright yellow background
#housingcomms content ideas in 2021
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In September I wrote about #housingcomms content ideas for external comms, as we all got back to work after summer and the schools went back. Unfortunately things didn’t quite go to plan back then on the pandemic as it kicked...
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2021 housing comms trends
Housing comms trends to look forward to in 2021
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The COVID-19 news stories aren’t going anywhere until COVID does, and many housing comms professionals are concerned that media outlets are only interested in stories that relate to the virus.    Here at See Media, we believe there's actually plenty of proactive comms...
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Now is not the time for marketing with your head in the sand | See Media blog
Now is not the time for marketing with your head in the sand
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These are unprecedented times. Most of us haven't experienced this kind of turmoil before.  As  we try to get our bearings and form some kind of a plan to move forward in this rocky economic climate, a question facing most comms teams is: should our PR and marketing strategy change in line with our present reality?   The answer...
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Let's not go back to normal | Housing communications
Let’s not go back to normal
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When we eventually reach the other side of this pandemic, we could find ourselves working within organisational cultures that have changed, and for the better. So, let's not completely go back to normal. Right now, we're all in this together....
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Learning from LinkedIn | Housing PR
Learning from LinkedIn by the Sea
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Last summer, Silicon Valley giant LinkedIn made the surprise move of choosing Lincolnshire fishing town Grimsby as the location for a pilot project to help people find work and develop their careers. Four local people, including a café worker and...
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Social media | Housing communications
Social: What’s new?
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As always, social media is changing. For many housing providers, finding a balance between making sense of your social analytics and finding new ways to engage with your target audiences – be those stakeholders or customers – whilst also working...
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