Communications

Now is not the time for marketing with your head in the sand | See Media blog
Now is not the time for marketing with your head in the sand
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These are unprecedented times. Most of us haven't experienced this kind of turmoil before.  As  we try to get our bearings and form some kind of a plan to move forward in this rocky economic climate, a question facing most comms teams is: should our PR and marketing strategy change in line with our present reality?   The answer...
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Let's not go back to normal | Housing communications
Let’s not go back to normal
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When we eventually reach the other side of this pandemic, we could find ourselves working within organisational cultures that have changed, and for the better. So, let's not completely go back to normal.   Right now, we're all in this...
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Learning from LinkedIn | Housing PR
Learning from LinkedIn by the Sea
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Last summer, Silicon Valley giant LinkedIn made the surprise move of choosing Lincolnshire fishing town Grimsby as the location for a pilot project to help people find work and develop their careers. Four local people, including a café worker and...
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Social media | Housing communications
Social: What’s new?
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As always, social media is changing. For many housing providers, finding a balance between making sense of your social analytics and finding new ways to engage with your target audiences – be those stakeholders or customers – whilst also working...
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Why has the #31DaysOfCreativity challenge been so important?
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Albert Einstein once said, “creativity is contagious, pass it on” and after taking part in the #31DaysOfCreativity challenge, I think the genius was on to something. The challenge has been organised by the lovely ladies at Comms Creatives, who have...
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public relations | human resources | recruitment
How PR met HR 
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Once upon a time, people would be content to turn up to work, do what they did, and wait patiently for the pay cheque at the end of the month. According to HR experts, those days are over. Now we all want...
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Proactive PR | See Media
How PRoactive is your organisation?
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PR often means different things to different people. Traditionally, organisations have viewed PR as something that only needs to be managed in response to a crisis. While PR is undeniably essential when things go wrong, it doesn’t mean that you should forget about it when the crisis...
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Thought leadership | Spending review
Time for real thought leadership  
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Does anyone know what's going on at the moment? Amidst continuing political uncertainty and with a potential general election looming, it is time for housing professionals to prove that they, at least, know exactly what needs to be achieved for their...
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Social media lessons from the 'Insta Generation'
Social media lessons from the ‘Insta Generation’
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At 17-years-old, I am a very experienced Instagram user. Part of generation Z, I'm one of the world’s social media children. I've had an Instagram account since early on in senior school. However, even a social media savvy teen has...
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How to survive a comms crisis 
How to survive a comms crisis 
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How to survive a comms crisis  As all PR and marketing professionals know too well, not all publicity is good publicity. Managing the reputation of any organisation can at times be a challenge, but for the housing sector in particular...
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