PR strategy

by Lydia Stockdale|08 April 202119 April 2021|Blog

Just because something is difficult, it doesn’t mean it’s not worth doing. But for a long time, labelling groups as “hard-to-reach” has shifted responsibility away from the organisations and comms teams who should have been doing more to engage with...

Psychology | See Media blog | PR planning

The use of psychology in campaign design

by Sara-Anne Mills-Bricknell|17 April 202008 March 2021|Blog

Mandated time at home feels much different when you’re an adult accustomed to a busy schedule and social gatherings.  Like most people, I’ve been trying to fill my free time as productively as possible and I began this week, by...

Factfulness | Housing communications | See Media blog

The value of ‘factfulness’ campaigns

by Sara-Anne Mills-Bricknell|06 December 201919 April 2021|Blog

I recently finished reading Factfulness by Hans Rosling, a book described by Barack Obama as demonstrating the “hopeful potential for human progress when we work off facts rather than our inherent biases.” Without giving too much away, the book explains...

How PRoactive is your organisation?

by Sara-Anne Mills-Bricknell|16 September 201908 March 2021|Blog

PR often means different things to different people. Traditionally, organisations have viewed PR as something that only needs to be managed in response to a crisis. While PR is undeniably essential when things go wrong, it doesn’t mean that you should forget about it when the crisis...