PR strategy

Happy black woman throwing Autumn leaves in the air with her arms above her head; dressed in bright yellow jacket and red top
Key Autumn 2023 dates for housing comms diaries
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Remember, remember it’s almost November! If that thought sends a shiver down your spine (nothing to do with Halloween!) then we are here to help. There is plenty to come for the housing sector in the rest of the year,...
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hard-to-reach | Housing communications
Reaching the not so hard-to-reach
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Just because something is difficult, it doesn’t mean it’s not worth doing. But for a long time, labelling groups as “hard-to-reach” has shifted responsibility away from the organisations and comms teams who should have been doing more to engage with...
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Psychology | See Media blog | PR planning
The use of psychology in campaign design
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Mandated time at home feels much different when you’re an adult accustomed to a busy schedule and social gatherings.   Like most people, I’ve been trying to fill my free time as productively as possible and I began this week, by...
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Factfulness | Housing communications | See Media blog
The value of ‘factfulness’ campaigns
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I recently finished reading Factfulness by Hans Rosling, a book described by Barack Obama as demonstrating the “hopeful potential for human progress when we work off facts rather than our inherent biases.” Without giving too much away, the book explains...
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Proactive PR | See Media
How PRoactive is your organisation?
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PR often means different things to different people. Traditionally, organisations have viewed PR as something that only needs to be managed in response to a crisis. While PR is undeniably essential when things go wrong, it doesn’t mean that you should forget about it when the crisis...
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