PR

hard-to-reach | Housing communications
Reaching the not so hard-to-reach
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Just because something is difficult, it doesn’t mean it’s not worth doing. But for a long time, labelling groups as “hard-to-reach” has shifted responsibility away from the organisations and comms teams who should have been doing more to engage with...
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Communicating with the media | See Media
Three tips for effectively communicating with the media
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Engaging with the media can be quite daunting, especially when being asked to address something you’d much rather avoid as in Tony Abbott’s case back in 2011, who simply ignored the question being asked to him again and again. However,...
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Homeschooling the lessons I've learned | Housing strategic consultancy
Homeschooling: the lessons I’ve learned
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Homeschooling has really ramped up for lockdown 3.0. Three weeks in, I’m still not sure how much of what I’m trying to teach is actually being absorbed by my two children, but I’m definitely learning a lot about myself.   I’m not talking about the fact I...
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Psychology | See Media blog | PR planning
The use of psychology in campaign design
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Mandated time at home feels much different when you’re an adult accustomed to a busy schedule and social gatherings.   Like most people, I’ve been trying to fill my free time as productively as possible and I began this week, by...
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Now is not the time for marketing with your head in the sand | See Media blog
Now is not the time for marketing with your head in the sand
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These are unprecedented times. Most of us haven't experienced this kind of turmoil before.  As  we try to get our bearings and form some kind of a plan to move forward in this rocky economic climate, a question facing most comms teams is: should our PR and marketing strategy change in line with our present reality?   The answer...
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Let's not go back to normal | Housing communications
Let’s not go back to normal
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When we eventually reach the other side of this pandemic, we could find ourselves working within organisational cultures that have changed, and for the better. So, let's not completely go back to normal. Right now, we're all in this together....
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Learning from LinkedIn | Housing PR
Learning from LinkedIn by the Sea
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Last summer, Silicon Valley giant LinkedIn made the surprise move of choosing Lincolnshire fishing town Grimsby as the location for a pilot project to help people find work and develop their careers. Four local people, including a café worker and...
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Mission Vision Values for PR strategy | Housing communications | Housing strategic consultancy
When mission, vision and values add value
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Despite being a professional peddler of words, I agree with everything Alison Inman said about housing organisations' mission, vision and values in her recent Inside Housing column, 'Let's ditch the navel-gazing and stick to the basics'. In the piece, Alison...
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Housing comms | Housing pr | Housing media relations
Top takeaways from the Inside Housing Comms Conference
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If you follow See Media on Twitter, you may have already seen us talking about some of the discussions from this year’s Inside Housing Communications Conference. A number of themes emerged from the comms event and here, we’ve identified the...
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Thought leadership | Spending review
Time for real thought leadership  
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Does anyone know what's going on at the moment? Amidst continuing political uncertainty and with a potential general election looming, it is time for housing professionals to prove that they, at least, know exactly what needs to be achieved for their...
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