social media

Social network, web site surfing concept vector illustration. Woman siting and using a laptop with flying thumbs up and hearts.
Beyond likes: social platforms for social housing
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In today's digital world, social media is a powerful tool for housing providers. But simply having a presence on every social platform isn't enough. It's crucial to target the right spaces and tailor your content for maximum impact. A well-defined...
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An animated image of a man with a magnet attracting social media audiences.
Three social media tips for housing comms pros
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I’ve really enjoyed the Comms Creative Social Media Expert course so far. It’s been a great opportunity for me to gain a better understand of social media under the influence of the knowledgeable Helen Reynolds. I’m eager to be able...
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Christmas Jumper Day
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As we approach the end of the year, we've been thinking about what we can do to help spread the holiday cheer. Last year instead of sending out traditional Christmas cards, we shared with our #ukhousing colleagues an e-card.  And...
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Importance of filling the crisis communications vacuum
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Over the weekend the inevitable happened and a child at the school my children go to tested positive for COVID-19. What followed was the start of a classic crisis communications vacuum that needed a swift and decisive response. Initial reports...
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Learning from LinkedIn | Housing PR
Learning from LinkedIn by the Sea
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Last summer, Silicon Valley giant LinkedIn made the surprise move of choosing Lincolnshire fishing town Grimsby as the location for a pilot project to help people find work and develop their careers. Four local people, including a café worker and...
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Social media | Housing communications
Social: What’s new?
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As always, social media is changing. For many housing providers, finding a balance between making sense of your social analytics and finding new ways to engage with your target audiences – be those stakeholders or customers – whilst also working...
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public relations | human resources | recruitment
How PR met HR 
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Once upon a time, people would be content to turn up to work, do what they did, and wait patiently for the pay cheque at the end of the month. According to HR experts, those days are over. Now we all want...
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Social experiment | See Media | Housing PR
The social experiment
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I can’t remember a time when social media didn’t exist. So it’s often surreal when I speak to a marketing or comms manager about their organisation's social strategy and hear they simply don’t have one. Having worked in PR for...
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Social media lessons from the 'Insta Generation'
Social media lessons from the ‘Insta Generation’
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At 17-years-old, I am a very experienced Instagram user. Part of generation Z, I'm one of the world’s social media children. I've had an Instagram account since early on in senior school. However, even a social media savvy teen has...
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